Senior SEO & GEO Specialist (m/f/d)

At Pflegia we are building and operating an innovative job matching platform, which intelligently brings together caregivers and healthcare employers. Our vision is to become Europe's leading job platform for nursing professions and to fight the nursing crisis! Therefore we are looking for reinforcement to build up our internal product development department. Become part of the team and shape the nursing job market together with us! Organic search is one of our main acquisition channels. However, the way candidates discover roles is shifting fast: alongside traditional Google rankings, users increasingly find answers through AI assistants, LLMs, and generative search. We're looking for a Senior SEO & GEO Specialist to own both sides of that equation. You will define what "good" looks like in measurable terms, prove what's working, and hand our engineering team a clear, prioritized roadmap to get us to the top of SERPs—and into the answers that AI tools surface. This is a hands-on, strategic IC role. You won't be writing production code, but you'll act as the 'product owner' for organic growth — owning the technical roadmap from crawl-budget strategy and rendering decisions to GEO infrastructure and SEO automation, and partnering closely with engineering to ship it. Tasks

Scale Programmatic SEO: Optimize templates for location, specialty, and role-based landing pages for a large-scale job board (thousands of programmatic pages) so they rank and convert. Lead our GEO & AI-Retrieval Strategy: Define how Pflegia gets retrieved, cited, and surfaced by LLMs, answer engines (Perplexity, ChatGPT, Gemini), and Google AI Overviews. Own the GEO infrastructure roadmap — content structuring, structured data, retrieval-friendly markup, citation signals — and translate it into specs the engineering team can implement. Drive Technical SEO Infrastructure: Own the technical SEO roadmap end-to-end — crawl-budget strategy, indexation control, site architecture, ren